Investigating the impact of service quality and customer satisfaction on customer loyalty in mobile telephony in Greece
Year of publication: |
2010
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Authors: | Santouridis, Ilias ; Trivellas, Panagiotis |
Published in: |
The TQM journal : the international review of organizational improvement. - Bingley : Emerald Group Publishing Limited, ISSN 1754-2731, ZDB-ID 2409387-7. - Vol. 22.2010, 3, p. 330-343
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Subject: | Telekommunikationssektor | Telecommunications industry | Mobiltelefon | Mobile phone | Dienstleistungsqualität | Service quality | Beziehungsmarketing | Relationship marketing | Kundenzufriedenheit | Customer satisfaction | Griechenland | Greece |
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