Investigating the intention to purchase digital items in social networking communities : a customer value perspective
Hee-Woong Kim; Sumeet Gupta; Joon Koh
| Year of publication: |
2011
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|---|---|
| Authors: | Kim, Hee-woong ; Gupta, Sumeet ; Koh, Joon |
| Published in: |
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group. - Amsterdam : Elsevier, ISSN 0378-7206, ZDB-ID 432134-0. - Vol. 48.2011, 6, p. 228-234
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| Subject: | Konsumentenverhalten | Consumer behaviour | Digitale Güter | Digital goods | Kauf | Purchase | Social Web | Social web |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009273945