Investigating the online banking customer satisfaction model under the controlled effect of demographic variables
Year of publication: |
2014
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Authors: | Allada, Vijaya Kameswari ; Dubey, Rameshwar |
Published in: |
International journal of services and operations management. - Olney : Inderscience, ISSN 1744-2370, ZDB-ID 2186492-5. - Vol. 18.2014, 3, p. 281-304
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Subject: | customer satisfaction | online banking | control variables | multiple linear regression analysis | Kundenzufriedenheit | Customer satisfaction | Electronic Banking | Electronic banking | Konsumentenverhalten | Consumer behaviour | Regressionsanalyse | Regression analysis | Dienstleistungsqualität | Service quality |
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