Investitionsgütermarketing
von Klaus Backhaus
| Year of publication: |
1992 ; 3., überarb. Aufl.
|
|---|---|
| Authors: | Backhaus, Klaus |
| Publisher: |
München : Vahlen |
| Subject: | Investitionsgütermarketing |
| Description of contents: | Table of Contents [swbplus.bsz-bw.de] ; Table of Contents [gbv.de] |
| Extent: | XVIII, 621 S. Ill., graph. Darst. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch |
| Language: | German |
| Notes: | Ab 5. Aufl. u.d.T.: Backhaus, Klaus: Industriegütermarketing Literaturverz. S. 551 - 609 |
| ISBN: | 3-8006-1681-5 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000083113