Is being perceived as sustainable a means to achieve a differential advantage?
Year of publication: |
2012
|
---|---|
Authors: | Kapoor, Avinash ; Kulshrestha, Chinmaya |
Published in: |
Branding and sustainable competitive advantage : building virtual presence. - Hershey, Pa. : Business Science Reference, ISBN 978-1-61350-171-9. - 2012, p. 1-3
|
Subject: | Öko-Produkt | Sustainable product | Kaufmotiv | Consumer motivation | Markenführung | Brand management |
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