Factors influencing organization commitment : internal marketing orientation, external marketing orientation, and subjective well-being
Year of publication: |
2017
|
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Authors: | Schulz, Steven A. ; Martin, Thomas ; Meyer, Heather M. |
Published in: |
The journal of management development. - Bingley : Emerald Group Publishing Limited, ISSN 0262-1711, ZDB-ID 83190-6. - Vol. 36.2017, 10, p. 1294-1303
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Subject: | Organizational commitment | Subjective well-being | Frontline employees | Internal marketing orientation | External marketing orientation | Marketingmanagement | Marketing management | Mitarbeiterbindung | Employee retention | Arbeitszufriedenheit | Job satisfaction | Zufriedenheit | Satisfaction | Unternehmenskultur | Corporate culture | Personalmarketing | HR marketing |
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