Is it expensive? : the dual effect of construal level on price judgments
Year of publication: |
2019
|
---|---|
Authors: | Saint Clair, Julian K. ; Hamilton, Mitchell L. ; Woodham, Omar P. ; Namin, Aidin ; Bennett, Delancy H. S. |
Published in: |
Journal of marketing theory and practice : JMTP. - Philadelphia, PA : Routledge, Taylor & Francis Group, ISSN 1944-7175, ZDB-ID 2070142-1. - Vol. 27.2019, 3, p. 298-311
|
Subject: | Preismanagement | Pricing strategy | Preis | Price | Werbepsychologie | Psychology of advertising | Kaufentscheidung | Purchase decision |
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