Impact of message design on banner advertising involvement and effectiveness : an empirical investigation
Aidin Namin, Mitchell L. Hamilton and Andrew J. Rohm
| Year of publication: |
2020
|
|---|---|
| Authors: | Namin, Aidin ; Hamilton, Mitchell L. ; Rohm, Andrew J. |
| Published in: |
Journal of marketing communications. - London : Routledge, ISSN 1466-4445, ZDB-ID 2020291-X. - Vol. 26.2020, 2, p. 115-129
|
| Subject: | banner ads | click-through rate | clicks | Golden Ratio | message design | Online advertising effectiveness and involvement | Online-Marketing | Internet marketing | Werbewirkung | Advertising effects | Konsumentenverhalten | Consumer behaviour | Website |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/13527266.2017.1393767 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012203397