Is it What You Say or How You Say It? How Content Characteristics Affect Consumer Engagement with Brands on Facebook
Year of publication: |
2016
|
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Authors: | Stephen, Andrew T. |
Other Persons: | Sciandra, Michael (contributor) ; Inman, Jeffrey (contributor) |
Publisher: |
[2016]: [S.l.] : SSRN |
Subject: | Social Web | Social web | Konsumentenverhalten | Consumer behaviour | Online-Marketing | Internet marketing |
Extent: | 1 Online-Ressource (60 p) |
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Series: | |
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments October 1, 2015 erstellt |
Other identifiers: | 10.2139/ssrn.2683314 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
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