Is J the new K? : initial letters and brand names
Year of publication: |
November 2016
|
---|---|
Authors: | Van Doorn, George ; Paton, Bryan ; Spence, Charles |
Published in: |
The journal of brand management : an international journal. - Basingstoke : Palgrave Macmillan, ISSN 1350-231X, ZDB-ID 2098132-6. - Vol. 23.2016, 6, p. 666-678
|
Subject: | K-effect | replication | brand names | initial letter | conservative analyses | Markenartikel | Brand | Markenführung | Brand management |
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