Is More Precise Word of Mouth Better for a High Quality Firm? ... Not Always
Year of publication: |
[2021]
|
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Authors: | Foroughifar, Mohsen ; Soberman, David |
Publisher: |
[S.l.] : SSRN |
Subject: | Virales Marketing | Viral marketing | Theorie | Theory | Produktqualität | Product quality | Konsumentenverhalten | Consumer behaviour |
Extent: | 1 Online-Ressource (43 p) |
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Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments November 18, 2020 erstellt |
Other identifiers: | 10.2139/ssrn.3733126 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
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