Is the Country of Origin the Fifth Element in the Marketing Mix of Imported Wine?
| Year of publication: |
2004
|
|---|---|
| Authors: | Felzensztein, Christian ; Hibbert, Sally ; Vong, Gertrude |
| Published in: |
Journal of food products marketing. - Binghamton, NY : Food Products Pr., ISSN 1045-4446, ZDB-ID 11329415. - Vol. 10.2004, 4, p. 73
|