Corporate image reinforcement in an era of terrorism through integrated marketing communication
Year of publication: |
2008
|
---|---|
Authors: | Herstein, Ram ; Mitki, Yoram ; Jaffe, Eugene D. |
Published in: |
Corporate reputation review : an international journal. - Basingstoke : Palgrave Macmillan, ISSN 1363-3589, ZDB-ID 2119854-8. - Vol. 11.2008, 4, p. 360-370
|
Subject: | Terrorismus | Terrorism | Firmenimage | Corporate reputation | Marketingmanagement | Marketing management | Öffentlichkeitsarbeit | Public relations |
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