It is a question of survival : the case of TQM for small businesses
Year of publication: |
2013
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Authors: | Stringer, Donna Y. ; Nwabueze, Uche |
Published in: |
Verslo ir teisės aktualijos : mokslo darbai. - Vilnius : [Verlag nicht ermittelbar], ISSN 1822-9530, ZDB-ID 2666649-2. - Vol. 8.2013, p. 153-164
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Subject: | small business | total quality management | customer relationship | operational excellence | employee intimacy | KMU | SME | Qualitätsmanagement | Quality management | Beziehungsmarketing | Relationship marketing | Unternehmenserfolg | Firm performance | Kundenzufriedenheit | Customer satisfaction |
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