Italian market of organic wine : a survey on production system characteristics and marketing strategies
Year of publication: |
December 2014
|
---|---|
Authors: | Castellini, Alessandra ; Mauracher, Christine ; Procidano, Isabella ; Sacchi, Giovanna |
Published in: |
Wine Economics and Policy. - Firenze University Press : [Verlag nicht ermittelbar], ISSN 2212-9774, ZDB-ID 2711054-0. - Vol. 3.2014, 2, p. 71-80
|
Subject: | Italy | Marketing strategies | Organic wineries | Italien | Marketingmanagement | Marketing management | Wein | Wine | Weinbau | Wine industry |
Type of publication: | Article |
---|---|
Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
Language: | English |
Other identifiers: | 10.1016/j.wep.2014.12.001 [DOI] hdl:10419/194490 [Handle] |
Source: | ECONIS - Online Catalogue of the ZBW |
-
The marketing of Italian wine brands in China : the "mainstreaming" approach
Lin, Han, (2013)
-
Epuran, Gheorghe, (2018)
-
Innovative marketing behaviour determinants in wine SMEs : the case of an Italian wine region
Contò, Francesco, (2015)
- More ...
-
Castellini, Alessandra, (2014)
-
Castellini, Alessandra, (2014)
-
Mauracher, Christine, (2014)
- More ...