Journal of brand management - year end review 2016
Shaun M. Powell
| Year of publication: |
November 2016
|
|---|---|
| Authors: | Powell, Shaun M. |
| Published in: |
The journal of brand management : an international journal. - Basingstoke : Palgrave Macmillan, ISSN 1350-231X, ZDB-ID 2098132-6. - Vol. 23.2016, 6, p. 601-611
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| Subject: | corporate branding | brand orientation | brand engagement | brand naming | digital branding | brand counterfeiting | brand protection | higher education | city branding | Markenartikel | Brand | Markenführung | Brand management | Markenimage | Brand image | Stadtmarketing | City marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1057/s41262-016-0021-5 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011625220