Judging a Magazine by Its Advertising: Exploring the Effects of Advertising Content on Perceptions of a Media Vehicle
Year of publication: |
2013
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Authors: | Rosengren, Sara ; Dahlén, Micael |
Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 2191787. - Vol. 53.2013, 1, p. 61-70
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