Understanding impulsive eaters' choice behaviors: the motivational influences of regulatory focus
Year of publication: |
2007
|
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Authors: | Sengupta, Jaideep ; Zhou, Rongrong |
Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 44.2007, 2, p. 297-308
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Subject: | Essen | Konsumentenverhalten | Consumer behaviour | Experiment | Marketing | Forschung | Research |
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