Key-Account-Controlling im Marketing für Industriegüter
Olaf Baguhl
| Year of publication: |
2004
|
|---|---|
| Authors: | Baguhl, Olaf |
| Publisher: |
Münster : Lit |
| Subject: | Investitionsgütermarketing | Kundengruppenmanagement | Controlling |
| Extent: | XXVIII, 309 S. : graph. Darst. |
|---|---|
| Series: | Controlling. - Münster [u.a.] : Lit. - Vol. 10 |
| Type of publication: | Book / Working Paper |
| Language: | German |
| Thesis: | Zugl.: Hamburg, Univ., Diss., 2004 |
| ISBN: | 3-8258-7810-4 |
| Classification: | Unternehmensplanung, Unternehmenskontrolle ; Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004816584