Key account management : adding elements of account fit to an integrative theoretical framework
Year of publication: |
2009
|
---|---|
Authors: | Richards, Keith A. ; Jones, Eli |
Published in: |
The journal of personal selling & sales management : JPSSM. - Philadelphia, PA : Taylor & Francis Group, LLC, ISSN 0885-3134, ZDB-ID 901152-3. - Vol. 29.2009, 4, p. 305-320
|
Subject: | Key-Account-Management | Key account management | Theorie | Theory | Bibliometrie | Bibliometrics |
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