Key factors affecting customers' willingness to use mobile coupons in a restaurant setting
Tzong-Ru Lee and Chin-Yao Chen; Per Hilletofth; Yi-Hsiang Hsu
| Year of publication: |
2014
|
|---|---|
| Authors: | Lee, Tzong-ru ; Chen, Chin-yao ; Hilletofth, Per ; Hsu, Yi-hsiang |
| Published in: |
International journal of management & enterprise development : IJMED. - Olney, Bucks. : Inderscience, ISSN 1468-4330, ZDB-ID 2141643-6. - Vol. 13.2014, 3/4, p. 248-260
|
| Subject: | key factors | mobile coupon | customers' willingness | restaurant | Konsumentenverhalten | Consumer behaviour | Gastronomie | Restaurant industry | Kundenbindungsprogramm | Loyalty program | Mobile Business | Mobile business | Dienstleistungsqualität | Service quality |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011387708