Key marketing concepts
Mike Meldrum and Malcolm McDonald
| Year of publication: |
1995
|
|---|---|
| Authors: | Meldrum, Mike ; McDonald, Malcolm |
| Publisher: |
Basingstoke, Hampshire [u.a.] : Macmillan Business |
| Subject: | Marketing |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XII, 246 S. : graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Spätere Ausg. u.d.T.: Marketing in manageable bites |
| ISBN: | 0-333-64563-4 |
| Source: |
Persistent link: https://www.econbiz.de/10004319674