Marketing in a nutshell : key concepts for non-specialists
Year of publication: |
2007 ; 1. ed.
|
---|---|
Authors: | Meldrum, Mike ; McDonald, Malcolm |
Publisher: |
Amsterdam [u.a.] : Elsevier [u.a.] |
Subject: | Marketing | Einführung |
Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
-
Marketing : a critical introduction
Hackley, Christopher E., (2009)
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Marktorientierte Unternehmenskultur als Erfolgsfaktor der Strategieimplementierung
Krohmer, Harley, (1999)
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Strategic marketing : an introduction
Proctor, Tony, (2000)
- More ...
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The complete marketer : 60 essential concepts for marketing excellence
McDonald, Malcolm, (2013)
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Meldrum, Mike, (1995)
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Marketing in manageable bites : for busy managers and overworked students
Meldrum, Mike, (2000)
- More ...