Marketing in manageable bites : for busy managers and overworked students
Year of publication: |
2000 ; 2. ed.
|
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Authors: | Meldrum, Mike ; McDonald, Malcolm |
Publisher: |
Basingstoke [u.a.] : Macmillan Business |
Subject: | Marketing |
Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
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Perspectives on consumer choice : from behavior to action, from action to agency
Foxall, Gordon R., (2016)
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Rice, Craig S., (1966)
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Erfolgreiches Einzelhandelsmarketing : Grundlagen und Entscheidungshilfen
Berekoven, Ludwig, (1995)
- More ...
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The complete marketer : 60 essential concepts for marketing excellence
McDonald, Malcolm, (2013)
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Meldrum, Mike, (1995)
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Marketing in a nutshell : key concepts for non-specialists
Meldrum, Mike, (2007)
- More ...