Keyword selection strategies in search engine optimization : how relevant is relevance?
Mayank Nagpal, J. Andrew Petersen
| Year of publication: |
2021
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|---|---|
| Authors: | Nagpal, Mayank ; Petersen, J. Andrew |
| Published in: |
Journal of retailing. - New York, NY [u.a.] : Elsevier, ISSN 0022-4359, ZDB-ID 410802-4. - Vol. 97.2021, 4, p. 746-763
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| Subject: | Search engine optimization | Tobit Model | Latent Semantic Analysis | Suchmaschine | Search engine | Online-Marketing | Internet marketing | Theorie | Theory | Softwareentwicklung | Software development |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretai.2020.12.002 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013270718