Knowing is half the battle : the influence of marketers' privacy literacy on SMEs' privacy orientation
Year of publication: |
2022
|
---|---|
Authors: | Friesenecker, Matthias ; Gotsch, Mauro Luis ; Schögel, Marcus |
Published in: |
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis. - St. Gallen : Thexis Verlag, ISSN 1865-6544, ZDB-ID 2412643-3. - Vol. 39.2022, 2, p. 36-43
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Subject: | KMU | SME | Datenschutz | Data protection | Marketingmanagement | Marketing management |
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