Extent:
VIII, 237 S.
graph. Darst.
Series:
Konsum und Verhalten. - Würzburg : Physica-Verl., ISSN 0176-9235, ZDB-ID 1127045-7. - Vol. 18
Type of publication: Book / Working Paper
Language: German
Notes:
Literaturverz. S. 225 - 233
ISBN: 3-7908-0406-1
Classification: Marketing
Source:
ECONIS - Online Catalogue of the ZBW
Persistent link: https://www.econbiz.de/10009701170