Extent: | VIII, 237 S. graph. Darst. |
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Series: | Konsum und Verhalten. - Würzburg : Physica-Verl., ISSN 0176-9235, ZDB-ID 1127045-7. - Vol. 18 |
Type of publication: | Book / Working Paper |
Language: | German |
Notes: | Literaturverz. S. 225 - 233 |
ISBN: | 3-7908-0406-1 |
Classification: | Marketing |
Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009701170