Kotler on marketing : how to create, win, and dominate markets
Year of publication: |
1999
|
---|---|
Authors: | Kotler, Philip |
Publisher: |
New York, NY : The Free Press |
Subject: | Marketing |
Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
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Perspectives on consumer choice : from behavior to action, from action to agency
Foxall, Gordon R., (2016)
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Pfeiffer, Werner, (1990)
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Böhler, Heymo, (1992)
- More ...
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Philip Kotler's contributions to marketing theory and practice
Kotler, Philip, (2011)
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Kotler, Philip, (1993)
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Kotler, Philip, (1991)
- More ...