Kundenbewertung im Industriegütermarketing
Year of publication: |
2007
|
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Authors: | Helm, Sabrina |
Published in: |
Innovationen für das Industriegütermarketing : Festschrift für Professor Dr. Dr. h. c. Klaus Backhaus zum 60. Geburtstag. - Stuttgart : Schäffer-Poeschel, ISBN 3-7910-2526-0. - 2007, p. 273-292
|
Subject: | B-to-B-Marketing | Business-to-business marketing | Kundenwert | Customer value | Marketingtheorie | Marketing theory |
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