Kundenbindung : Kunden begeistern und nachhaltig binden
Peter Kenzelmann
| Year of publication: |
2008 ; 3. Aufl.
|
|---|---|
| Authors: | Kenzelmann, Peter |
| Publisher: |
Berlin : Cornelsen |
| Subject: | Beziehungsmarketing | Relationship marketing | Kundenbindung | Beziehungsmanagement |
| Description of contents: | Table of Contents [swbplus.bsz-bw.de] ; Description [deposit.dnb.de] ; Description [swbplus.bsz-bw.de] |
| Extent: | 126 S. Ill., graph. Darst. 16 cm |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Ratgeber |
| Language: | German |
| ISBN: | 3-589-23413-X ; 978-3-589-23413-4 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003634967