Kundenbindungsstrategien von E-Health Services-Anbietern
Manfred Kirchgeorg und Alexander Lorbeer
| Year of publication: |
2002
|
|---|---|
| Authors: | Kirchgeorg, Manfred ; Lorbeer, Alexander |
| Published in: |
Electronic Services. - Wiesbaden : Gabler, ISBN 3-409-11836-5. - 2002, p. 585-611
|
| Subject: | Beziehungsmarketing | Relationship marketing | Gesundheitswesen | Health care system | Electronic Commerce | E-commerce | Konsumentenverhalten | Consumer behaviour | Internet | Deutschland | Germany |
| Extent: | graph. Darst |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | German |
| Notes: | Literaturangaben In: Electronic Services |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001652862