Kundennähe : Strategie oder Schlagwort?
Year of publication: |
1988
|
---|---|
Authors: | Albers, Sönke |
Other Persons: | Eggert, Karin (contributor) |
Published in: |
Marketing : ZFP ; journal of research and management. - München : Beck, ISSN 0344-1369, ZDB-ID 717348-9. - Vol. 10.1988, 1, p. 5-16
|
Subject: | Marketingmanagement | Marketing management |
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