Kundensegmentierung im Kundenbeziehungsmangement
Year of publication: |
2010
|
---|---|
Authors: | Freter, Hermann ; Hohl, Nikolaus A. D. |
Published in: |
Management von Kundenbeziehungen : Perspektiven - Analysen - Strategien - Instrumente : Manfred Bruhn zum 60. Geburtstag. - Wiesbaden : Gabler, ISBN 3-8349-1800-8. - 2010, p. 177-199
|
Subject: | Marktsegmentierung | Market segmentation | Beziehungsmarketing | Relationship marketing |
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