Kundenwertanalyse bei der LEICHT Küchen AG
Petra Hardock; Stefan Gutheil
| Year of publication: |
2012
|
|---|---|
| Authors: | Hardock, Petra ; Gutheil, Stefan |
| Published in: |
Fallstudien zur Unternehmensführung. - München : Vahlen, ISBN 3-8006-3832-0. - 2012, p. 128-139
|
| Subject: | Kundenwert | Customer value | Qualitative Methode | Qualitative method | Strategisches Management | Strategic management | Möbel | Furniture | Deutschland | Germany |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section ; Fallstudie ; Case study |
| Language: | German |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009508722