Kundenzufriedenheit : Erreichen, Messen, Verbessern; Normentexte, Erläuterungen, Fallbeispiele
Klaus Graebig
| Year of publication: |
2013 ; 2., erw. Aufl.
|
|---|---|
| Authors: | Graebig, Klaus |
| Publisher: |
Berlin [u.a.] : Beuth |
| Subject: | Kundenzufriedenheit | Customer satisfaction | Messung | Measurement | Standardisierung | Standardization | Deutschland | Qualitätsmanagement | Verbraucherzufriedenheit |
| Description of contents: | Table of Contents [gbv.de] ; Description [beuth.de] ; Description [deposit.dnb.de] |
| Extent: | VIII, 410 S. 622 g |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Norm ; Fallstudie ; Case study |
| Language: | German |
| ISBN: | 978-3-410-22983-4 ; 3-410-22983-3 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014011784