L' impatto del web 2.0 sul marketing delle piccole imprese alberghiere
di Tonino Pencarelli, Marco Cioppi, Fabio Forlani
| Year of publication: |
2015
|
|---|---|
| Authors: | Pencarelli, Tonino ; Cioppi, Marco ; Forlani, Fabio |
| Published in: |
Piccola impresa : rivista internazionale di studi e ricerche. - Urbino : [Associazione per lo studio della Piccola e Media Impresa], ISSN 2421-5724, ZDB-ID 2864669-1. - 2015, 2, p. 11-32
|
| Subject: | web 2.0 | marketing 2.0 | entrepreneurial marketing | online communication | on-line awareness |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | Italian |
| Notes: | Zusammenfassung in englischer und italienischer Sprache |
| Other identifiers: | 10.14596/pisb.146 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012219616