The impact of web 2.0 on the marketing processes of restaurant businesses
by Tonino Pencarelli, Marco Cioppi, Ilaria Curina, Fabio Forlani
| Year of publication: |
2019
|
|---|---|
| Authors: | Pencarelli, Tonino ; Cioppi, Marco ; Curina, Ilaria ; Forlani, Fabio |
| Published in: |
Piccola impresa : rivista internazionale di studi e ricerche. - Urbino : [Associazione per lo studio della Piccola e Media Impresa], ISSN 2421-5724, ZDB-ID 2864669-1. - 2019, 1, p. 60-84
|
| Subject: | Restaurant firms | online visibility | social media marketing | Online-Marketing | Internet marketing | Social Web | Social web | Gastronomie | Restaurant industry | Beziehungsmarketing | Relationship marketing |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Notes: | Zusammenfassung in englischer Sprache |
| Other identifiers: | 10.14596/pisb.302 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012219235