Que valent les communications interpersonnelles? : calibrage interpersonnel des connaissances et sélection des sources de conseil
Laurent Bertrandias; Éric Vernette
| Year of publication: |
2012
|
|---|---|
| Authors: | Bertrandias, Laurent ; Vernette, Eric |
| Published in: |
Recherche et applications en marketing. - London : SAGE, ISSN 0767-3701, ZDB-ID 634918-3. - Vol. 27.2012, 1, p. 33-57
|
| Subject: | word-of-mouth | opinion leadership | information seeking | knowledge | knowledge calibration |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | French |
| Notes: | Zsfassung in engl. Sprache |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010199208