The effect of text-only versus text-and-image wine labels on liking, taste and purchase intentions : the mediating role of affective fluency
David A. Jaud, Valentyna Melnyk
| Year of publication: |
2020
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|---|---|
| Authors: | Jaud, David A. ; Melnyk, Valentyna |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 53.2020, p. 1-10
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| Subject: | Processing fluency | Sensory marketing | Wine labels | Wein | Wine | Konsumentenverhalten | Consumer behaviour | Warenkennzeichnung | Product labelling | Weinbau | Wine industry | Markenimage | Brand image |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2019.101964 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012171835