Labeling projects as innovative : a social identity theory
Year of publication: |
February/March 2017
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Authors: | Sergeeva, Natalya |
Published in: |
Project management journal : PMJ. - Hoboken, NJ : Wiley, ISSN 8756-9728, ZDB-ID 638481-X. - Vol. 48.2017, 1, p. 51-64
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Subject: | identity | innovative projects | labels | social construct | Innovation | Projektmanagement | Project management | Persönlichkeitspsychologie | Personality psychology | Warenkennzeichnung | Product labelling | Konsumentenverhalten | Consumer behaviour | Sozialpsychologie | Social psychology | Innovationsmanagement | Innovation management | Unternehmenskultur | Corporate culture |
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