Leave some for me! : the role of marketing in influencing responsible consumption during times of crisis
Year of publication: |
2022
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Authors: | Anderson, Sidney ; Anderson, Jeffrey E. |
Published in: |
Journal of strategic marketing. - London : Routledge, ISSN 1466-4488, ZDB-ID 2020800-5. - Vol. 30.2022, 7, p. 703-721
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Subject: | contagion theory | crisis | social contract theory | Socially responsible consumption | tragedy of the commons | Corporate Social Responsibility | Corporate social responsibility | Konsumentenverhalten | Consumer behaviour | Finanzkrise | Financial crisis | Sozialvertrag | Social contract | Wirtschaftskrise | Economic crisis |
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