Legal and ethical challenges of online behavioral targeting in advertising
Alexander Nill; Robert J. Aalberts
| Year of publication: |
2014
|
|---|---|
| Authors: | Nill, Alexander F. ; Aalberts, Robert J. |
| Published in: |
Journal of current issues and research in advertising : JCIRA. - Philadelphia, Pa. : Taylor & Francis Group, ISSN 1064-1734, ZDB-ID 1139776-7. - Vol. 35.2014, 2, p. 126-146
|
| Subject: | Online-Marketing | Internet marketing | Werbung | Advertising | Zielgruppe | Target group | Konsumentenverhalten | Consumer behaviour | Unternehmensethik | Business ethics |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010383930