Let's brandjam to humanize our brands
by Marc Gobé
| Year of publication: |
2010
|
|---|---|
| Authors: | Gobé, Marc |
| Published in: |
Design thinking : integrating innovation, customer experience and brand value. - New York, NY : Allworth Press [u.a.], ISBN 978-1-58115-668-3. - 2010, p. 109-120
|
| Subject: | Markenartikel | Brand | Markenimage | Brand image | USA | United States | Markenführung | Brand management |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003951945