"Leveraged" decision making in advertising : the flat maximum principle and its implications
Donald S.Tull ..
| Year of publication: |
1986
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|---|---|
| Other Persons: | Tull, Donald S. (contributor) |
| Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 23.1986, 1, p. 25-32
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| Subject: | Werbewirtschaft | Advertising industry |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001008594