Leveraging Japan – Marketing to the New Asia
Year of publication: |
2001
|
---|---|
Authors: | Ström, Patrik |
Published in: |
European Journal of Marketing. - Emerald Group Publishing Limited, ISSN 1758-7123, ZDB-ID 2002936-6. - Vol. 35.2001, 5/6, p. 765-770
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Market entry | Japan |
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