Leveraging Loyalty Programs Using Competitor Based Targeting
Year of publication: |
[2021]
|
---|---|
Authors: | Taylor, Wayne ; Hollenbeck, Brett |
Publisher: |
[S.l.] : SSRN |
Subject: | Kundenbindungsprogramm | Loyalty program | Beziehungsmarketing | Relationship marketing | Zielgruppe | Target group | Kapitalstruktur | Capital structure | Marketingmanagement | Marketing management | Wettbewerbsstrategie | Competitive strategy |
Extent: | 1 Online-Ressource (48 p) |
---|---|
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | In: Quantitative Marketing and Economics Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments July 25, 2021 erstellt |
Other identifiers: | 10.2139/ssrn.3353432 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
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