Leveraging sponsorships on the Internet: Activation, congruence, and articulation
Year of publication: |
2008
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Authors: | Weeks, Clinton S. ; Cornwell, T.Bettina ; Drennan, Judy C. |
Published in: |
Psychology & marketing. - New York, NY : Wiley, ISSN 0742-6046, ZDB-ID 2269338. - Vol. 25.2008, 7, p. 637-654
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