Sponsorship-Linked Marketing: The Role of Articulation in Memory
| Year of publication: |
2006
|
|---|---|
| Authors: | Cornwell, T.Bettina ; Humphreys, Michael S. ; Maguire, Angela M. ; Weeks, Clinton S. ; Tellegen, Cassandra L. |
| Published in: |
Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Chicago, Ill : Univ. of Chicago Press, ISSN 0093-5301, ZDB-ID 1886861. - Vol. 33.2006, 3, p. 312-321
|