Life after death? : analyzing post-defection consumer brand equity
Year of publication: |
2010
|
---|---|
Authors: | Bogomolova, Svetlana |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 63.2010, 11, p. 1135-1141
|
Subject: | Beziehungsmarketing | Relationship marketing | Markenimage | Brand image | Kundenzufriedenheit | Customer satisfaction |
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