Likeonomics : the unexpected truth behind earning trust, influencing behavior, and inspiring action
Rohit Bhargava
| Year of publication: |
2012
|
|---|---|
| Authors: | Bhargava, Rohit |
| Publisher: |
Hoboken, N.J. : Wiley |
| Subject: | Vertrauen | Glaubwürdigkeit | Beziehungsmarketing | Öffentlichkeitsarbeit | Verhaltensökonomik |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XL, 184 S. : graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 978-1-11-813753-6 |
| Source: |
Persistent link: https://www.econbiz.de/10009557121